What the heck is Box O Rocks?

I get this all the time...What is Box O Rocks?
This marketing ploy came about by John Pretto, Ken Cole, and I were sitting around making funny videos in our studio in North Las Vegas. It's really a make shift green screen room with a lot of high tech computers and cameras. Ok's total cost was probably about 5k. $350.00 of green screen, $4000 in computers, yeah we got a Mac, a make shift lighting system, a fan, and three mirco phones. It pretty ghetto, but we do good work there. So John can up with this graphic that said, "Box O Rocks, smash the competetion. Ken came up with an idea to make fun of the industry we love so much and then drive people to our opportunities. I came up with Geno Man, Genetic Freak of Nature. Geno Man was also created poke fun at John and his book he writing Human 2.0.
Lets just say it about genomic dna sequencing . Probably not even spelled right. So I found a bubble setting in my Webcam Max and I looked like a muscle head. I added a New Jersey muscle head voice and the character of Genetic Freak of Nature was born. Then I got a hold of Box O Rocks and started making fun of a trend we were seeing called "My Story Marketing" and just started shooting video after video. Geno Man became 5 star diamond affiliate of Box O Rocks. And that's the story of how Box O Rocks came about. That's all I got to say about that.